Carl Holubowich, CFP®


Getting to Know Carl


Carl and his familyAs a principal of Armstrong, Fleming & Moore, Inc., Carl provides individuals and couples with personalized and comprehensive financial planning services, including guidance on investment, retirement, tax, insurance and estate planning issues, as well as other wealth management needs.

Carl was born in Toronto, Canada, and grew up in West Caldwell, New Jersey. After growing up in the suburbs of New Jersey, he wanted to live in a city environment, so he attended George Washington University, which is located just a few blocks from our office in the District of Columbia. Looking for a full-time summer job so he could stay in the area, he started as an intern with AFM in June 2002. After graduating, Carl accepted a full-time job in AFM’s Operations department in May 2003. He eventually became a portfolio analyst, working primarily with clients in that capacity. In March 2014, AFM welcomed Carl as a principal of the firm and he began working with clients of his own.

One of the reasons Carl entered into the financial planning business was he saw firsthand the devastating effects bad financial decisions can have on a family. His father struggled to manage the proceeds from the sale of the business he worked hard to build for many years, and also on what to do with his free time now that he was no longer going to work every day. In order to better serve clients and help them avoid some of the mistakes his father made, Carl obtained his CERTIFIED FINANCIAL PLANNER certificate in January 2011.

In addition to his work with clients, Carl has also been quoted in several publications, including CNN Money and Reuters.

Carl lives in Alexandria, Virginia, with his wife, Emily, and his two daughters, Jacqueline and Caroline. In his free time, Carl likes to work out, scatter golf balls into the woods at his local golf course, relax by the pool, and eat at the many restaurants in the DC area. He is a passionate fan of the New York Jets and Notre Dame football teams, as well as the New Jersey Devils hockey team.

Place Carl would most like to visit: Great Barrier Reef, Australia
Favorite food/restaurant:  Sushi from Momo Sushi & Cafe in Old Town Alexandria, it’s easy to make a pit stop on the way home from work
Hidden talent: Can do a Donald Duck impression
What motivates Carl: Helping others avoid financial mistakes and get on the right track
Something on Carl’s bucket list: Watch the New York Jets win the Super bowl

Certifications & Education


Bachelor of business administration, The George Washington University


FINRA Series 7 and 63 securities registrations held through Commonwealth Financial Network®

Various state insurance licenses

Accomplishments, Awards & Activities


Forbes’ Best-In-State Next-Gen Wealth Advisors list for 2019*

Board member of the Financial Planning Association of the National Capital Area

Five Star Award Winner – 2020

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*The 2019 ranking of Forbes’ Best-In-State Next Generation Wealth Advisors1 recognizes advisors born in 1980 or later with a minimum of four years of experience. Advisors were rated based on a proprietary algorithm of qualitative and quantitative criteria: assets under management, revenues generated for their firms, client retention, industry experience, credentials, and compliance records. SHOOK Research also employs an opinion-based weighting system that prioritizes its preferred “best practices,” which include business models, activities, processes, and structure. Overall, 6,389 advisors were considered, and 1,495 (23 percent of candidates) were recognized. Click here​ for the full methodology2 that Forbes developed in partnership with SHOOK Research. 

1This recognition and the due-diligence process conducted are not indicative of the advisor’s future performance. Your experience may vary. You are encouraged to conduct your own research to determine if the advisor is right for you. 

2Portfolio performance is not a criterion due to varying client objectives and lack of audited data. SHOOK does not receive a fee in exchange for rankings.