Your life goes beyond your financial statement. It’s our job to understand your priorities, lifestyle, goals, and everything that makes you “you.”


We know how important it is to provide a clear picture of your progress and options and we welcome your questions along the way.

Through our decades in D.C. as pioneering financial planners, we’ve developed an approach that focuses on doing the right things today so you can enjoy tomorrow. We emphasize:

  • Clearly communicated goals
  • Spending plan and investment projections unique to your situation
  • Regular in-depth check-ins to ensure your accounts and activity stay healthy and that your plan keeps pace as your goals evolve
  • A live planning portal that allows us to work together in real-time to explore the potential impact of different options

We can work with you to create a financial plan and investment strategy that is uniquely tailored to your life.



AFM helped define financial planning in Washington, DC, and beyond. Our founder, Alexandra Armstrong, was a pioneer in the profession of financial planning. She was the first person in Washington, DC, to earn the CFP® certification, inspiring a generation of women that followed. More than thirty-five years later, we remain just as committed to leading the way by demonstrating the role that great financial planning can play in your success.

Since its founding, our firm has experienced steady growth and recognition, with seasoned leaders like John MacIntyre and Norma Severns helping to chart the course over our first two decades.

In 2003, longtime advisors Ryan Fleming and Mary Moore stepped into leadership roles, and in 2005, the firm officially evolved into Armstrong, Fleming & Moore, Inc. In 2008, Chris Rivers joined the ranks as an owner of the firm and was joined on the ownership team by Carl Holubowich in 2014.

AFM now includes four generations of financial professionals who are constantly learning together. We have helped hundreds of clients navigate major financial opportunities, support children and grandchildren, retire on their terms, and enjoy the financial independence they‘ve earned.



In prosperous and challenging times alike, a steadfast commitment to excellence and earning your trust guides everything we do.

Our philosophy is grounded in an unwavering commitment to helping safeguard the things that matter to you most—and an overriding principle that your best interests come above all else. We demonstrate this by adhering to time-honored investment principles, a research-driven process, and a highly personalized approach—all strengthened by the values we share in common with you.

We understand how your accomplishments, passions, and dreams for the future make you unique. Drawing on our expertise in all areas of financial planning and investment management, we embrace the crafting of a comprehensive wealth management plan to grow your assets without subjecting them to unnecessary risks.

Awards & Accolades


We are proud to be consistently recognized for our commitment to clients and the community we live in.

Washingtonian Magazine logo
InvestmentNews Best Places to Work 2019 logo
InvestmentNews Women to Watch logo
Invest in Others Charitable Foundation logo
Registered Rep logo
Foundation for Financial Planning logo

Foundation for Financial Planning (FFP) Lifetime Achievement Award: Alexandra Armstrong, CFP®.

It is an honor to announce that AFM Founder Alexandra Armstrong, CFP®, has been awarded the first-ever Lifetime Achievement Award by the Foundation for Finanical Planning. The award is in recognition for Alex’s integral role in building an endowment fund of over $20 million, which fuels FFP’s grantmaking to nonprofit pro bono financial planning programs.