Headshot of Alexandra Armstrong

Alexandra Armstrong, CFP®, CRPC®

Founder & Chairman Emeritus

Getting to Know Alexandra


Alexandra Armstrong (Alex) is the chairman and founder of Armstrong, Fleming & Moore, Inc. In her role as a principal of the firm, she provides comprehensive financial planning services to single women and couples, primarily retirees or those close to retirement. Alexandra is a CERTIFIED FINANCIAL PLANNER certificant and a Chartered Retirement Planning Counselor.

Alexandra has worked in the investment field for more than 40 years. In 1977, she was the first person to earn the CERTIFIED FINANCIAL PLANNER™ certification in Washington, DC. Previously a senior vice president of a New York Stock Exchange firm, she founded her own financial planning firm and broker/dealer in 1983.

Alexandra coauthored a book for widows with psychologist Mary R. Donahue in 1993, titled On Your Own: A Widow’s Passage to Emotional and Financial Well-Being, which is in its fifth edition. Both of them teamed up again in their most recent book, YOUR NEXT CHAPTER: A Woman’s Guide To A Successful Retirement, to help women navigate successfully through another major life transition. She writes a monthly column on financial planning topics for the monthly magazine of the National Association of Investment Clubs.

A native Washingtonian, Alexandra has been active in the local community. A past president of the Boy Scouts of America, National Capital Area Council (its first and only female president), she continues to serve on its advisory board. She served on the national board of Reading Is Fundamental (past treasurer) for over 20 years. She is a past president and current member of the Women’s Forum of Washington DC, which is part of an international organization of preeminent women in their respective fields.  She is a member of the Cosmos Club (past chair investment committee).

Throughout her career, Alexandra has received several awards for her achievements. Among them, in 2004, she was the first woman to receive the P Kemp Fain, Jr., Award*, which is one of the highest recognitions bestowed on financial professionals annually by the Financial Planning Association. In 2006, she was inducted into the Washington DC Business Hall of Fame. In 2013, Alexandra received the Special Services Award from Commonwealth Financial Network for her volunteer activities. In 2014, she received the Invest in Others Charitable Foundation Lifetime Achievement Award for her national work with the Foundation for Financial Planning. In 2016, Alexandra was awarded the Women to Watch Lifetime Achievement Award** by InvestmentNews in New York City.  As part of this award, a scholarship was created in her name.

Alexandra served for seven years on the national board of the International Association for Financial Planning (the precursor to the Financial Planning Association), retiring as chairman in 1987 after becoming the first woman to hold that position. She also served as chairman of the Foundation for Financial Planning (2000) and continues to serve on that board.

Certifications & Education



Chartered Retirement Planning Counselor

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*The P. Kemp Fain, Jr., Award recognizes an individual who has made outstanding contributions to the financial planning profession. Nominees for the award are professionals who have made outstanding contributions to the financial planning profession in the areas of service to society, academia, government, and professional activities.

**The 2015 Women to Watch Lifetime Achievement Award celebrates pioneers in the world of financial planning. It recognizes women who have had long careers as advisors, a track record of leadership in the profession and/or charitable organizations, and a demonstrated commitment to services as a role model or mentor to other women. It also acknowledges women who have earned the admiration and respect of their peers.