In the News

Alexandra Armstrong Named Recipient of Alexandra Armstrong Empowerment Award

Alexandra Armstrong, CFP®, CRPC®, chairman emeritus of Armstrong, Fleming & Moore, Inc., was awarded Commonwealth’s inaugural Alexandra Armstrong Empowerment Award at the 2024 Summit for Women last week in Santa Barbara, California.

Alex accepted the award, which was a surprise, after participating in a fireside chat with Becca Hajjar, managing principal, chief business development officer. “Commonwealth has been such a supportive partner to us throughout the years,” Armstrong said during the conversation. “They provided the training that moved my partners from being not only good advisors but good businesspeople, focused on the bottom line. This enabled me to retire when I did.”

What Is the Alexandra Armstrong Empowerment Award?

The Alexandra Armstrong Empowerment Award recognizes and celebrates the exceptional achievements of a member of the Commonwealth community who not only excels in their own professional journey, but also dedicates themselves to uplifting and advancing others in financial planning and goes above and beyond in advocating for women’s financial well-being.

“Alex is undoubtedly the embodiment of excellence and empowerment, and we feel so lucky to be able to thank her, and continue to honor her, for her amazing contributions to our industry—and the world—with this award,” said Jessica Fougere, senior vice president, community.

From left, Jessica Fougere, Nicolette Davicino, Betsy Fleming, Alexandra Armstrong, Ryan Fleming, and Becca Hajjar

More About Alex

Alex is a pioneer who is celebrated across the financial planning industry and is a cherished member of the Commonwealth community. She was the first person in Washington, D.C.—and among the first few women in the country—to earn the CFP® certification.

She was the first woman to chair the International Association for Financial Planning (the precursor to the Financial Planning Association) and served as chairman emeritus at the Foundation for Financial Planning (FFP).

Alex is the much-deserving recipient of several lifetime achievement awards, including honors from the Invest in Others Charitable Foundation in 2014, InvestmentNews in 2016, and the Foundation for Financial Planning in 2019. She has also received Commonwealth’s Special Service Award and was the first woman to receive the Financial Planning Association’s P. Kemp Fain Jr. Award.

Alex is the author of Your Next Chapter: A Woman’s Guide to a Successful Retirement and On Your Own: A Widow’s Guide to Emotional and Financial Well-Being.

Her commitment to building the FFP’s endowment fund, which fuels the organization’s grantmaking and pro bono financial planning programs nationwide, inspired the Alexandra Armstrong Innovation Grant, awarded annually to a nonprofit organization that demonstrates creativity and potential to improve their community. Her impact across the industry and local community is extensive.

Congratulations, Alex, and thank you for inspiring us all!



The Alexandra Armstrong Empowerment Award, presented by Commonwealth, recognizes a member of the Commonwealth community for their advocacy for women’s financial well-being, commitment to knowledge sharing and leadership efforts in the financial industry.